Grace Rizza has dedicated her career to helping dental practices—both in Austin and nationwide—achieve sustainable growth through strategic, ethical marketing. She began her journey as a Marketing Director for a multi-location dental practice, where she successfully tripled new patient numbers within just three months, all without increasing the marketing budget. This achievement sparked her passion for branding, patient acquisition, and dental marketing, leading her to develop innovative strategies that help practices expand their reach and thrive.

In 2009, Grace founded Identity Dental Marketing with the goal of delivering customized, results-oriented marketing solutions tailored exclusively for dental professionals. Known for her engaging and insightful presentations, she has been invited to speak at leading dental industry events, including the Greater Austin Dental Meeting, The Hinman Dental Meeting, and the Chicago Dental Society Midwinter Meeting.

Her expertise has earned her recognition at the national level, including a role on the ADA’s 2016 Dental Marketing Expert Panel, as well as features in top industry publications such as Practice Booster’s Insurance Solutions Newsletter. Her expertise spans multiple areas of marketing, including SEO, branding, website development, community outreach, direct mail, patient communication strategies, and team training—all designed to help Austin dental practices grow and maintain long-term success.

As the host of Dentistry’s Growing with Grace podcast and an active leader in online dental marketing communities, Grace shares valuable strategies to help dental professionals navigate the evolving digital landscape. Her innovative techniques have helped countless dental practices strengthen their brands, enhance profitability, and attract more patients.

For Austin-based dentists looking to take their practice to the next level, Identity Dental Marketing provides tailored marketing solutions that deliver measurable results. Contact us today to learn how we can help.